CLIENT CASE STUDIES
This selection of case studies provides an overview of our capability, experience and integrated approach to communication solutions.
DEPARTMENT OF HUMAN SERVICES
Study to identify the barriers and drivers to transitioning information online for health professionals and the likely uptake and use of social media channels; evaluation of the Parent Pack to map the needs of new parents and determine optimal channels for government information.
Evaluation of a high definition video conferencing pilot to assess its viability to cost effectively enhance digital access to the department’s services and expand reach to those living in regional and remote areas and with mobility issues.
VICTORIAN DEPARTMENT OF ENVIRONMENT, LAND, WATER AND PLANNING
Development of a risk communication guide based on best-practice theory and stakeholder views, to more effectively engage communities on risk communication in relation to planned burning.
Research into different communities and what drive different attitudes towards messages on planned burning.
AUSTRALIAN INSTITUTE FOR DISASTER RESILIENCE
Development of a new brand identity and communications strategy to reposition and deliver a national approach to disaster resilience across the emergency management sector.
Research to inform the new brand identity, identify preferred communication and learning channels and understand education, professional development and research needs across the sector.
CLEAN ENERGY REGULATOR
Education strategy to encourage industry to participate in the Emissions Reduction Fund, and provide an integrated approach to program delivery, with policy, promotion, implementation and regulation managed across multiple agencies - Department of Environment, AusIndustry, Clean Energy Regulator and Department of Agriculture.
Research to identify barriers and drivers to participation in the scheme across key industry sectors and education gap analysis to support the development of targeted client education and guidance tools and channels.
DEPARTMENT OF INDUSTRY
Multi-channel communications strategy to rollout the Federal Government’s Unique Student Identifier in 2015, allowing VET students to store and track their results online. This included the successful integration of state and territory stakeholder strategies to create a communication platform and the testing and development of multi-channel tools for training organisations, parents, carers and students with specific strategies tailored to the needs of Indigenous, CALD, online, overseas and mature aged and students with disabilities.
NATIONAL BIOTECHNOLOGY STRATEGY
Communication strategy in partnership with government agencies and regulators and research bodies to inform and educate the public about issues relating to biotechnology, and agencies about public attitudes towards stem cell medical applications and GM foods.
Online schools resources for teachers across Australia, with curriculum links, to provide Australian-based and recent information on biotechnology and nanotechnology.
DEPARTMENTS OF SOCIAL SERVICES, EMPLOYMENT AND EDUCATION
Evaluation for the National Disability Insurance Scheme to identify workplace motivations and aspirations of current and potential front line disability care workers.
Indigenous employment study to evaluate education and training program outcomes for disadvantaged communities in rural and remote areas, identify best practice training models, and inform future policy, service provision and communication outcomes.
DEPARTMENT OF FOREIGN AFFAIRS AND TRADE
Profiles, stories, blogs and more to support the launch of the new Australia Global Alumni.
Developed and implemented communication, media and brand strategies, range of writing and editing including the development of the Australian Aid logo, handbooks and guidelines, plain English training and communications training for Australian and overseas staff.
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DEPARTMENT OF AGRICULTURE
Stakeholder engagement strategy and brand development for the Centenary of Quarantine including a history of quarantine and travelling exhibition content.
Social research to inform an evidence based communications strategy for Biosecurity Australia, resulting in wider shared responsibility campaign messages to key audiences.
TELSTRA WHOLESALE
Rebranding and internal/external communication strategies to differentiate Telstra Wholesale's products and services in a highly contestable market and drive key cultural change and business transformation initiatives across the organisation. This also included the development and rollout of Telstra Wholesale’s refreshed identity, corporate collateral, sales materials and intra/internet content, and media and issues management to address shareholder and staff concerns in an environment of staff cutbacks and media controversy over T3.
DOUTTA GALLA COMMUNITY HEALTH
Testing and development of a new brand identity and communications strategy to position the organisation as a leader in providing integrated health care, promote its services to its key clients and leverage funding and support for new models of primary health in line with state and federal government health care reforms.
YOUTH SUPPORT ADVOCACY SERVICES
Brand and communications audit to test equity and awareness for the YSAS and its services among industry, funding and consumer groups and its ability to deliver on its new strategic direction (including plans to expand its service delivery nationally) in a competitive public and private sector funding environment.
ST JOHN AMBULANCE AUSTRALIA
Integration of state/territory marketing approaches to increase cost efficiencies, consolidate marketing efforts and deliver a consistent brand story and culture across multiple sites at a regional, state and national level.
NATIONAL ARCHIVES OF AUSTRALIA
Brand and communication evaluation to address a downturn in awareness for the Archive’s role and services and inform government departments about new digital record keeping practices.
MEDICARE AUSTRALIA
Testing and rollout of the highly successfully "Use medicines wisely" campaign and Medicare card replacement program; launch of Medicare easyclaim in rural and remote areas; and launch and promotion of the Australian Childhood Immunisation Register (including issues management for linking childcare payments to age-appropriate immunisation).
AUSTRALIAN TRANSPORT SAFETY BUREAU
Communication and engagement research with a wide range of stakeholders and audiences to test new branding and communication concepts.
THERAPEUTIC GOODS ADMINISTRATION
Research and supporting the development of the education framework on how to best communicate the TGA’s role and engage with health professionals, pharmaceutical companies, the media, industry stakeholders, and the wider Australian community. This included identifying information gaps, preferred communication sources and channels, and the writing and testing of new digital and traditional media collateral prior to production and release.
DEPARTMENT OF COMMUNICATIONS
Public relations for the Australia Pavilion at World Expo including media coverage for key events such as the Ecotourism Summit and Business Week
Campaigns to rollout out digital television broadcasting and address cyber bullying issues.
DEPARTMENT OF RESOURCES, ENERGY AND TOURISM
Development of online content to help large Australian businesses increase their operational efficiencies, improve their bottom line and decrease greenhouse gas emissions. This included the building of a national database of media and industry networks to rollout online communications and drive traffic to the department’s Energy Efficiency Exchange website.
AUSTRALIAN PESTICIDES AND VETERINARY MEDICINES AUTHORITY
Development of a communications database to rollout a new mobile app in order to optimise online technologies and communicate business, legislative and product updates to key businesses using pesticides and veterinary medicines.
ACT CHIEF MINISTER'S DEPARTMENT AND AUSTRALIAN CAPITAL TOURISM
Centenary of Canberra program and campaign evaluation to maximise its impact and test campaign concepts.
CRISTAL GLOBAL
Brand identity and internal communications strategy to launch Cristal Global’s online academy for professional excellence across six countries including launch collateral and activities tailored to specific country and cultural needs.
AMERICAN EXPRESS
Business insights, research analysis and media articles for Australian industry sectors; monthly e-newsletters for Australia and New Zealand markets; Twitter campaigns for retail and hospitality sectors and speech writing.
PARTNERS WEALTH GROUP
Rollout of a new brand identity, corporate collateral and website to financial planners, partners and clients.
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